IPA Labs, formerly TCNA Lab, had undergone a rebranding and needed to be split out from the TCNA website into it’s own separate website.
Since lab testing is the main service provided by IPA Labs, in order to make the lab tests easier to find, we split each category of tests out into its own webpage on the new site. Each testing page shows a full list of the available tests in that category, in an easy-to-scan format. The page also includes a clear call-out to contact the lab if you don’t see the test you need.
Each testing page puts a focus on the main call-to-action of ordering a test, by giving clear, easy to scan, instructions on how to order a test, at both the top and bottom of the pages.
A filterable resource library makes it easy to find the resources needed by IPA Labs customers. They can easily find and download order forms and testing checklists, as well as keep up to date on the latest testing news and standards.