On the Mat Chess MMA website, we worked with their content strategist to add the visual design elements to their provided wireframes, then handled the website development for the project.
All of the gym’s programs are highlighted equally at the top of the homepage, to emphasize that they provide a variety of high quality martial arts classes, and are not focused solely on one martial arts style or one age group.
The homepage and program pages make heavy use of real photos featuring members participating in each program at the gym, showing what the actual environment is like for potential newcomers. Videos at the top of each program page also show each program in action.
Each program page focuses on answering the biggest questions for those interested in joining. This is done through content focusing on the class structure and competition opportunities, as well as a prominent class schedule and FAQ section on each page.
Their stellar Google reviews were embedded across the website, as were personal testimonial videos from the gym members, to provide site visitors with compelling social proof of the quality of their programs.