Small businesses of many types are trying to get their foot in the door to attract holiday shoppers, but it’s hard to compete with the powerhouses like Amazon. This holiday season; focus your efforts on social media and email marketing for the best results. In order to attract holiday shoppers, you should first understand where they are coming from. A
After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s great! However, there are times when email campaigns bring more return on investment (ROI) than others, and today I’m going to share those to help you fine-tune your strategy. Promotion or Announcement You will see
A portion of our clients use our optional monthly email marketing services to send out promotional emails and newsletters to their contact lists. Email marketing is an excellent way to get in front of your customers, but a lot of small business owners overlook this marketing method. Some hate ‘spam’ emails themselves, and don’t want to ‘punish’ their customers, and
Email marketing is a great medium to share the news about upcoming events, sales, specials, and more with your existing customers and clients. But these emails do a lot more – they remind your patrons of your business and keep you on their mind for the next time they need your services. How It Works We work with our clients’
One of the most common phrases you’ll hear from web marketers is the money’s in the list. When they say this, they’re talking about an email list – whether it’s a subscription based email newsletter that you send weekly/monthly, or a list of contacts that you only email when you need some extra cash in the bank.
Regular emails sent to your past customers are a great way to keep your brand on their minds. You can remind them of a great experience, or get them excited about something that’s coming. But email marketing can be tricky; it’s hard to tell how effective it actually is, unless you’re looking at your click-through rate.