Every business needs a content marketing strategy. Whether it's an internal effort, outsourced to a digital marketing firm or collaboration between the two, business owners need to ensure their products and services are being seen in places people are looking for them. In 2014, 93%...
Mobile phone sales have dramatically overtaken the PC market, but small businesses are still struggling to catch up and compete in this new space. More and more people are conducting business and performing day-to-day tasks on their phones, so business owners should be ready to...
Your website is very likely similar to the majority of others in that mobile visitors are increasingly becoming a huge slice of your audience. People aren't just using their iPhones and iPads for games, Twitter, etc. - they're buying a lot of stuff using their...
As people move more of their spending money online, your business needs to adapt to survive. Even if they're not buying through your website itself, they're certainly checking you out online before making a decision. It doesn't matter if you're an established antique jewelry store...