As people move more of their spending money online, your business needs to adapt to survive. Even if they’re not buying through your website itself, they’re certainly checking you out online before making a decision. It doesn’t matter if you’re an established antique jewelry store downtown or the newest restaurant in Capitol Hill; your customers are doing their homework on you – if they’re finding you online at all. Whether or not your audience is seeing your business online is up to you and your digital marketing department. Before you hire a firm (or fire your old one), ask your digital marketing team these questions:
1. Are you hungry?
Seriously, they want pizza. Order them pizza. All joking aside, having a team that’s active and passionate is incredibly important in this constantly changing industry. Gone are the days of content farming and duplication – tactics and strategies that were widespread and common just aren’t effective anymore. And with video content getting a bigger push in 2015, your content marketing team needs to be ready to adapt or be left in the digital dust.
2. Can your writers understand my business well enough to write about it?
Most content marketers dish out freelance work to writers specific to their clients’ fields. That carries a hefty price tag. We aim to keep your marketing budget in check because we hire experienced writers from the top journalism programs in the nation who’re ready to help bring small businesses into the digital spotlight. Our writers cover subjects anywhere from military-grade aircraft connectors to luxury beauty treatments, so yeah, we can handle whatever you can throw at us.
3. What other services do you offer?
A lot of firms can only offer so much. Some specialize in social media-only, some handle strictly SEO. Marketeering Group has a solution for every aspect of your digital marketing needs – everything from evergreen content for your site to the nitty-gritty analytics you need to identify and target your customers. And when you need a kick-ass video for your website or YouTube channel, we’ve got you covered at the cheapest rate in town. Check out all of our add-on services here.
4. What if we outgrow you?
It’s a difficult question to answer because some firms can handle smaller clients better than others. If your business grows and your digital marketing team can’t keep up, it might be time to part ways. There’s competition in the marketplace, so finding another team to tackle your brand’s digital presence should be a major consideration this year.
5. How can I trust you when my last company screwed me over?
We hate shady SEO companies as much as you do. That’s why we publish our contract right on our website and walk you through our process every step of the way. We give you access to the tools you need to monitor your website’s performance and we even let you into our own project management system so that you can see what’s happening on your account every single day. We love Seattle small businesses because Marketeering Group is one, too. We’re in this together, so let’s go conquer the digital frontier.
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