Email Marketing

Marketeering Group / Email Marketing

After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s great! However, there are times when email campaigns bring more return on investment (ROI) than others, and today I’m going...

Regular emails sent to your past customers are a great way to keep your brand on their minds. You can remind them of a great experience, or get them excited about something that’s coming. But email marketing can be tricky; it’s hard to tell how effective it actually is, unless you’re looking at your click-through rate.