For Small Business Members

5
Jan

The Top 10 Things To Do on Twitter: Part 2

In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t just for personal use. In fact, this onslaught of social media has made it necessary

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15
Dec

The Top 10 Things To Do on Twitter: Part 1

In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t just for personal use. In fact, this onslaught of social media has made it necessary

Read more

15
Jan

Why There Is No Such Thing as B2B Marketing

This questions seems to come up at least once a week. People who think that marketing is some kind of wizardry tend to wonder if there is a big difference between marketing services or products to consumers vs. marketing to businesses. There’s not. It’s important to understand how corporate purchase decisions are made. The simple truth is that there is often no

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13
Jan

Top Tools and Tips For Spa and Salon Marketing

Why do people go to a spa or salon? To get pampered, to boost self-confidence, to ultimately feel better about themselves. A haircut or beauty service is so much more than a product to be sold— it’s a personal treatment that’s part of someone’s lifestyle. Marketing your spa or salon should revolve around your client’s daily life and keep them

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7
Jan

16 Fitness Marketing Tips for 2016

2016 is one of the most exciting years to be a small business owner. Never before have so many tools and trends existed to help you grow your fitness business through intelligent marketing. We work with hundreds of small businesses across the country and many of them are in the fitness industry. This is the insider scoop on what works

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24
Nov

Tips for Marketing Your Small Business for Holiday Shopping

Small businesses of many types are trying to get their foot in the door to attract holiday shoppers, but it’s hard to compete with the powerhouses like Amazon. This holiday season; focus your efforts on social media and email marketing for the best results. In order to attract holiday shoppers, you should first understand where they are coming from. A

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19
Jun

Why Businesses Should Use Pinterest

With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social network, Pinterest will likely never match Facebook for the growth of followers and a business’ ability to engage with them. But it can still boost sales and interaction with your business – particularly if you sell your products

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15
Jun

Think Your Small Business Website DOESN’T Need a Blog? Think Again!

A regularly updated blog is critical to a website’s success in the online realm. Despite this, an occasional client or potential client of ours will claim that they don’t think their website needs a blog. But it does! Our digital marketing packages for small businesses all include at least one blog post per month. There are several important reasons why

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3
Jun

Which Social Media Networks Should Your Business Use? – Part Two

Time to get visual! Lots of the latest additions to social media platforms are video- and photo-centric. In this next part of my series on social media networks your business should use, I’m going to outline each of them and their benefits for small businesses (click here for part one). Tumblr: While people don’t really use Tumblr as widely as

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26
May

Which Social Media Networks Should Your Business Use? – Part One

Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, Houzz… The list of social media networks seems to grow all of the time, with a new platform trending every few months. How is a small business owner to keep up? Some stick to Facebook, while others pinpoint a few that they like and know how to use. Another gut reaction is to

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