Why do people go to a spa or salon? To get pampered, to boost self-confidence, and to ultimately feel better about themselves. A haircut or beauty service is so much more than a product to be sold — it’s a personal treatment that’s part of...
Whether you own a small gym or a large chain of fitness centers, differentiating your business from its competitors is key. This is especially true in Seattle, where some neighborhoods sport multiple gyms on one block. Luckily, a growing number of tools and trends are making...
A regularly updated blog is critical to a website’s success in the online realm. Despite this, an occasional client or potential client of ours will claim that they don’t think their website needs a blog. But it does! Our digital marketing packages for small businesses all...
Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on a daily (and sometimes hourly) basis to stay in business. You don’t have time to wrack...
Blogs… aren’t those just Tumblr feeds of hipster photos? Does my website really need a blog section? What value would it add to my small business? We often get these types of questions from our clients. The answer: no, blogs are much more than DIY platforms...
Free stuff Friday! From the team at Marketeering Group, here's a hand-picked selection of our favorite free web tools that small business owners can use to boost their businesses in the digital marketplace. 1. Ahrefs We use this tool every day. It's a great way to check...
In today’s digital world, no business can afford to ignore the internet and the many opportunities for growth that it offers. Establishing and maintaining a strong digital presence is key to remaining competitive and attracting new customers. Here are eight ways to use the internet to...
Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when we tell them something to that effect, but it’s true.
Small businesses that do their thing out of a brick-and-mortar store or location often get caught with their pants down when it comes to their online presence. If they have a website (and a surprising number of Seattle businesses don’t), it’s outdated, doesn’t convey their image well online, and is rarely – if ever – updated. That kind of ‘web presence’ isn’t really a presence at all; it’s more like a forgotten sock under the bed, since it’s there but it’s not doing its job or bringing you any benefit.
With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.
Content marketing really matters. Why?