For many small business owners, “getting on Google” is a lot like eating soup with a fork – it’s a nonsensical, near impossible feat. Fortunately, Google has made its business verification process fairly simple over the last few years and now business owners without a dedicated digital marketing team can benefit from higher visibility on Google Maps. Follow these 3 easy steps to get up and running on Google without the help from a crack SEO team.
1. Claim Your Listing
This is important regardless as to whether or not you’re planning to start a digital marketing campaign for your business. Not only will claiming your Google Local listing ensure you show up in search results, it’ll prevent others from claiming it in your stead and changing your contact information. If you’ve changed your location in the last few years and Google’s listing for your business is wrong, verifying your location can help customers find your correct address in search. Don’t stop short of Google’s listing, though – Yelp, Houzz, and other sites are increasingly popular and drive a lot of customers toward businesses online. Do some research into directory listings for your specific industry and be sure your information is up to date wherever your business is listed.
2. Continue to Monitor Your Listings
This can be a problem for busy business owners, as dedicating time to regularly checking on your online listings can be a pain in the neck. There are plenty of tools and services available to help you stay on top of things, but setting a recurring task once or twice per year and maintaining a list of directories you’ve verified as correct will help keep you sane, but if you’re dedicated to boosting your search engine presence in your area, it might be smart to invest in a Moz Local subscription to ensure the accuracy of all your company’s directory listings.
3. Stay Mobile-Friendly
Even if your site does pass Google’s mobile-friendly testing requirements doesn’t mean your work is done. New devices and web technologies are advancing mobile web design at a rapid pace, so checking your business site’s mobile capabilities and staying on top of the latest mobile trends could be the difference between connecting with customers and being ignored completely. Keeping your website responsive, easily navigable, and speedy are the keys to success in the mobile market, so if you’re worried about being able to keep up online, it may be time for a conversation with a local digital marketing team.
Contact Marketeering Group today to find out how we can help your business stay competitive in the digital marketplace. We’ve helped hundreds of small business owners just like you find success online, regardless of their industry, size, or experience with digital marketing. Learn more about our packages or give us a call to find out more.
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