Top Website Development Trends to Boost Business Growth3 min read
Your website is your company’s virtual storefront, so paying attention to how it can enhance your customers’ experience and your company’s ranking is essential. Whether your website could use some updates or a complete redesign, these leading website development trends will be sure to put your site on the map.
According to Statista, during the last half of 2019, mobile devices generated almost 50% of all global website traffic — a percentage that has remained consistent for the past few years.
Designing a website for efficient mobile optimization is becoming increasingly important, if not absolutely essential. You want people viewing your site from their mobile device to have the best possible experience, regardless of the device or screen size.
Having a website that is mobile-optimized is more effective than simply having a mobile-friendly site, since mobile optimization will actively reformat your site for any device. Redesigning your site for mobile optimization will also benefit your SEO, as Google reviews both desktop and mobile web activity. A website with a focus on mobile optimization will show that your business is modern and ready for the future.
[Related: How to Make Mobile Work for Small Businesses]
Google’s BERT and Natural Language Processing
BERT is Google’s latest change to their search system: an algorithmic update that will impact organic rankings and one in 10 of all search queries. BERT, or Bidirectional Encoder Representation from Transformers, is Google’s network-based technique for natural language processing (NLP).
BERT should help Google understand more nuances and the context of certain words in search terms, and deliver relevant results. Search snippets and phrases will undergo a more critical examination to bring back the best results based on how people speak.
According to a study by Microsoft, the average human has an attention span of eight seconds, a length that has been steadily decreasing since the average of 12 seconds in the year 2000. This means that your site content better load quickly and correctly, or potential visitors might give up.
Google also uses site speed as a ranking factor for SEO, so increasing site speed continues to be an important factor — maybe more than ever before — in web design right now.
Voice Search Recognition Optimization
According to Quora Creative, 50% of all searches across the internet will be voice-based by this year. As more and more devices are connected through the internet of things (IoT), optimizing your website for voice recognition is the next step.
Understand your user and their potential queries, like you would when creating an FAQ page, when making your website friendlier to voice searches. Ensure that simple data and the answers to common questions are readily available in HTML on your site to make it easy for Google to parse your content and give you a high ranking in voice search results.
Chatbots are AI customer service systems that help site visitors get the information they need instantly by automating business processes. According to Outgrow, 80% of businesses are expected to have some sort of chatbot automation by this year.
Chatbots make sites convenient and efficient and give off the (hopefully accurate) impression that your company truly cares about customer satisfaction. Unlike live customer service with limited hours, a well-designed chatbot can be available at all hours, ready to create an optimal web experience for any visitors to your site, day or night — not to mention saving your business time and money.
Make the Most of These Web Trends
Need assistance implementing some of these up-and-coming web trends? Marketeering Group can help with all aspects of your digital marketing needs, from website development that effectively showcases your brand to SEO services that improve your rankings. Schedule a consultation with one of our strategists to get started!