Content Marketing


4 Outside-The-Box Examples of Content Marketing We Love

Content Marketing is an instrumental part of our strategy at Marketeering Group. This approach to marketing reaches customers by creating and distributing engaging, relevant, and consistent digital content. By focusing on content, brands can more easily raise awareness with their audiences by sharing messages customers are interested in seeing, rather than obtrusive and out-of-place advertisements. From blog posts, to photos,

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Our Content Writers’ Favorite Blog Picks

At Marketeering Group, our fabulous content writers are well-versed in a wide variety of topics.  From plumbing, to industrial strainers, cannabis, tequila, and more, these ladies have a knack for adopting brand voices, telling unique stories, and giving content style and flair. We asked each of them to share a few of their favorite company blogs from which they draw

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Why Blogging is Essential to Your Business

If you’re interested in starting a company blog, curious about the benefits of blogging for business, or hoping to find a professional who can write for you, you’ve come to the right place. Here’s why blogging is important for your business.


Why Quality is Better Than Quantity with Content Marketing

Content marketing strategy and practices are altered all the time, as audiences and search engines change, but some key rules of thumb have stuck. One of those is the fact that the quality of content is always more important than quantity. As a reader, it’s unlikely that you would continue to read something that didn’t resonate with, interest, or educate

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The 3 Most Popular Structures for Blog Posts

Unlike media articles or even formal content structures, such as an essay, blog posts can have just about any layout or presentation. However, there are some more popular structures for blogs posts that can really help to present your content in a way that gets optimal results (traffic, engagement, sales, etc.). Here they are…  Bulleted/Numbered Posts Probably the most common

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The 7 Keys to Affiliate Marketing Success for Bloggers

Affiliate marketing is the process of driving “leads,” or traffic, from your blog to the site of your affiliate partner. You’ll get paid when your visitors either click your affiliate links (known as PPC – pay-per-click), or when they click your affiliate links… Continue reading →


Does Your Content Suffer from an Identity Crisis?

It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s

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Creating Content: What to Do When You’re Staring at a Blank Page

It’s something that plagues most writers, and it’s probably one of the things that made non-writers afraid of the practice in the first place … the blank page. You know, when you sit down with a pen and paper, or with your laptop at-the-ready and Word is open, and – You fiddle with your pen… That damn cursor is blinking…

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