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Content Marketing

Marketeering Group / Content Marketing

Content marketing is an instrumental part of our strategy at Marketeering Group. This approach to marketing reaches customers by creating and distributing engaging, relevant, and consistent digital content. By focusing on content, brands can more easily raise awareness with their audiences by sharing messages customers...

At Marketeering Group, our fabulous content writers are well-versed in a wide variety of topics.  From plumbing, to industrial strainers, cannabis, tequila, and more, these ladies have a knack for adopting brand voices, telling unique stories, and giving content style and flair. We asked each...

What Is Content Marketing? Content marketing is one of the best ways for companies to make themselves visible and relevant to customers online. The Content Marketing Institute describes content marketing as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...

It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s easy to go with the flow when it comes to creating web content. You can simply pick a title that makes sense for your needs, check what other people have done, and make your ideas just different enough to pass a Copyscape check and not inspire the wrath of the duplicate content gods.

But while I’m not suggesting that you show up to your next parent-teacher conference meeting in a cape and top-hat for the mere sake of looking different, it is important to set your content apart from the rest. To bring new and unique ideas to an Internet sadly lacking them. If your content is suffering from an identity crisis, perhaps it’s time to consider your own.