Everywhere you look, artificial intelligence (AI) seems to be automating aspects of our everyday lives, both business and personal. Naturally, this also includes digital marketing activities — and content strategy for businesses worldwide. AI marketing tools help digital content marketers increase their productivity while also boosting...
Content marketing is the creation and sharing of online content that aims to engage a company’s target audience and direct them toward their products or services. For example, content marketing won’t necessarily be content about a specific product, but it might make up an article...
Your company most likely has its own content marketing department. However, limiting the responsibility of developing and publishing content to one specific department can end up being a shortsighted decision. When it comes to marketing, the most successful and innovative campaigns rely on the entire team...
Content marketing is an instrumental part of our strategy at Marketeering Group. This approach to marketing reaches customers by creating and distributing engaging, relevant, and consistent digital content. By focusing on content, brands can more easily raise awareness with their audiences by sharing messages customers...
At Marketeering Group, our fabulous content writers are well-versed in a wide variety of topics. From plumbing, to industrial strainers, cannabis, tequila, and more, these ladies have a knack for adopting brand voices, telling unique stories, and giving content style and flair. We asked each...
If you're interested in starting a company blog, curious about the benefits of blogging for business, or hoping to find a professional who can write for you, you've come to the right place. Here's why blogging is important for your business....
Content marketing strategy and practices are altered all the time as audiences and search engines change, but some key rules of thumb have stuck. One of those is the fact that the quality of content is always more important than the quantity. You probably wouldn’t continue...
What Is Content Marketing? Content marketing is one of the best ways for companies to make themselves visible and relevant to customers online. The Content Marketing Institute describes content marketing as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...
It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s easy to go with the flow when it comes to creating web content. You can simply pick a title that makes sense for your needs, check what other people have done, and make your ideas just different enough to pass a Copyscape check and not inspire the wrath of the duplicate content gods.
But while I’m not suggesting that you show up to your next parent-teacher conference meeting in a cape and top-hat for the mere sake of looking different, it is important to set your content apart from the rest. To bring new and unique ideas to an Internet sadly lacking them. If your content is suffering from an identity crisis, perhaps it’s time to consider your own.