5 Reasons Why Content Marketing Is Important for Your Business

Content marketing is the creation and sharing of online content that aims to engage a company’s target audience and direct them toward their products or services. For example,  content marketing won’t necessarily be content about a specific product, but it might make up an article that is thematically tied to the product, or another interest of the target audience. 

Since this type of strategy connects with customers digitally, in this day and age content marketing is more impactful than most other digital marketing techniques. 

A few benefits of content marketing include proven results in the form of return on investment (ROI) and its noninvasive nature. This type of marketing provides value by pulling an interested audience in through its quality content, rather than forcefully pushing them to commit, buy, register, and so on, as was common in older advertising techniques. This method adds authenticity.

In order to be most effective, content marketing must be consistently high-quality and offer something of value to the customer. 

Examples of content marketing include:

• Blogs
• Social media posts
• Newsletters and email blasts
• Videos
• Photos
• E-books and online guides
• Podcasts
• Webinars

Still not convinced? Here are five reasons that content marketing is important for your business and should be a large focus of your digital marketing strategy.

Showcase Identity and Create a Positive Brand Reputation

Creating your brand identity and working on your digital presence to create a positive reputation is going to do wonders for your business. Since the content you publish and share on your website and social media channels is a reflection of your brand, it should highlight your brand’s values and showcase your expertise. 

By building authority through your content marketing, you’re showing customers that you know how to provide the services and products they need, giving them more of a reason to turn to your company (and stick with you).

[Related: The Complete Guide to Content Marketing]

Engage with Potential Customers

Writing and sharing quality content can also help you engage with your audience, a.k.a. potential customers. 82% of consumers feel more positive about a company after reading custom content. This is because they feel a connection, know more about your service, products, or industry in general, and can trust that you know what you’re talking about. 

The value that your content marketing adds will lead to brand loyalty, helping you hold onto your customers and keep them coming back. One way to add value to your content is through informational articles, videos, and other visual content. This type of content can show customers how to get the most out of your services or products, showcase their real-life uses, express your breadth of knowledge, and increase the likelihood of repeat business.

[Related: Four Outside-the-Box Examples of Content Marketing We Love]

Generate New Leads and Conversions

An audience that reads and connects with quality content from your company is more likely to purchase from you and become a paying customer. Content marketing can encourage this type of lead generation by including clear calls-to-action (CTAs) throughout to guide users to landing pages or your online shop. 

Content marketing and CTAs empower the customer this way by letting them make an informed choice after reading your content rather than pressuring them to blindly become a paying customer without offering them anything of value.

When it comes to return on investment (ROI), content marketing is also one of the best choices. This type of strategy generates three times more leads as paid search ads and costs approximately 62% less.

[Related: How Content Marketing Increased Hollingsworth’s Organic Website Traffic by 500%]

Boost Your SEO

Having consistent, quality content in the right places on your website is one of the best ways to increase your company’s SEO rankings. When you include keywords in your content, you get even more of an SEO boost. 

Businesses that share blogs consistently on average have 434% more pages indexed by search engines. The more often your site shows up on search engine results pages (SERPs), the more opportunities for possible lead generations and new customers. 

Quality content, especially in the form of blogs, encourages users to stay on your website longer. The longer users are on your page, the better for your business’s SEO rankings.

[Related: Three Ways You’re Hurting Your SEO Without Knowing It]

Compete in a Digital World

In this day and age, being a competitive and cutting-edge business means having a strong, influential online presence — and content marketing can help you get there. Quality content marketing can help your company stand apart from competitors, showcase your brand values and culture, and allow your audience to really get to know what you’re all about. 

In short, your content could be the difference between making a sale and losing a customer.

[Related: Content Marketing Tips for Topic Generation]

Take Your Content Marketing to the Next Level With Marketeering Group

If you’re ready to take your content marketing to the next level, contact Marketeering Group. 

Marketeering Group offers the following content marketing services:

• Content Strategy
• Editorial Content Writing
• Website Copywriting
• Video Marketing Management

Contact us today to learn more about our content marketing services and start your journey toward digital marketing success.

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