What Is Content Marketing? Content marketing is one of the best ways for companies to make themselves visible and relevant to customers online. The Content Marketing Institute describes content marketing as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...
After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s great! However, there are times when email campaigns bring more return on investment (ROI) than others, and today I’m going...
A portion of our clients use our optional monthly email marketing services to send out promotional emails and newsletters to their contact lists. Email marketing is an excellent way to get in front of your customers, but a lot of small business owners overlook this...
Marketeering Group was at this year's Small Business Expo in downtown Seattle on July 16th and we've got photos and videos to share! We were situated right next to our friends at Facebook for Business (hi guys!) and met with hundreds of fellow exhibitors, small business...
For many small business owners, "getting on Google" is a lot like eating soup with a fork - it's a nonsensical, near impossible feat. Fortunately, Google has made its business verification process fairly simple over the last few years and now business owners without a...
We work with small businesses of every size and in dozens of different industries, but no matter where they're coming from or how much experience they have with digital marketing, there are a few common pitfalls each business owner has fallen into at one point...
A regularly updated blog is critical to a website’s success in the online realm. Despite this, an occasional client or potential client of ours will claim that they don’t think their website needs a blog. But it does! Our digital marketing packages for small businesses all...
Building a robust and up-to-date Yelp profile can be a great way to build credibility and expertise for your company, leading to a potential increase in sales and customers. However, the flipside of that is what could happen if you experience a negative or false...
Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on a daily (and sometimes hourly) basis to stay in business. You don’t have time to wrack...
Email marketing is coming back into fashion in a big way. Many of our clients have experienced incredible results by overhauling their email marketing efforts with a fresh, new strategy and small business owners can take advantage of some free tools to improve their email...