With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social network, Pinterest will likely never match Facebook for the growth of followers and a business’ ability to engage with them. But it can...

Every online success relies on a strong visual component in one way or another. Whether it's colorful, sleek web design or an incredible portfolio of videos and photos, your business' website and social media accounts need to engage customers beyond the written word. For companies...

The term “Social Media” was coined in recent years to describe web-based applications that allow users to share and view information. LinkedIn, the popular professional networking site, was launched in 2003. Facebook came out in 2004, but the term “Social Media” didn’t become popular until late...

Building a robust and up-to-date Yelp profile can be a great way to build credibility and expertise for your company, leading to a potential increase in sales and customers. However, the flipside of that is what could happen if you experience a negative or false...

Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on a daily (and sometimes hourly) basis to stay in business. You don’t have time to wrack...