Content marketing strategy and practices are altered all the time as audiences and search engines change, but some key rules of thumb have stuck. One of those is the fact that the quality of content is always more important than the quantity. You probably wouldn’t continue...
We’ve always offered hosting, security, and support for our clients’ websites for a few reasons. First, if your website is down or hacked, all marketing efforts are worthless. What good is a new, optimally designed homepage if your ideal customers can’t view it? Second, good SEO cannot...
It’s no secret that effective social media managers are junkies for online apps and tools to make their work easier and more effective. From scheduling tools to analytics plugins, we love anything that helps us be more organized! But organization isn’t our only focus when it...
What Is Content Marketing? Content marketing is one of the best ways for companies to make themselves visible and relevant to customers online. The Content Marketing Institute describes content marketing as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...
After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s great! However, there are times when email campaigns bring more return on investment (ROI) than others, and today I’m going...
A portion of our clients use our optional monthly email marketing services to send out promotional emails and newsletters to their contact lists. Email marketing is an excellent way to get in front of your customers, but a lot of small business owners overlook this...
Marketeering Group was at this year's Small Business Expo in downtown Seattle on July 16th and we've got photos and videos to share! We were situated right next to our friends at Facebook for Business (hi guys!) and met with hundreds of fellow exhibitors, small business...
Most of us agree that the days of the “Mad Men”-style of advertising are long gone. But far fewer of us recognize that advertising in general is increasingly unsuccessful. For small businesses, it simply doesn’t work anymore. From our online activity to daily comings and goings,...
For many small business owners, "getting on Google" is a lot like eating soup with a fork - it's a nonsensical, near impossible feat. Fortunately, Google has made its business verification process fairly simple over the last few years and now business owners without a...
Instagram continues to be a tough nut to crack for any business, regardless of size. With poor ad management tools and the inability to click through a post to a website, investing in an Instagram account doesn't seem to be a great cost-ratio proposition. However,...