Whether you own a small gym or a large chain of fitness centers, differentiating your business from its competitors is key. This is especially true in Seattle, where some neighborhoods sport multiple gyms on one block. Luckily, a growing number of tools and trends are making...
The question of how Etsy will fare with the launch of Amazon’s new Handmade store is the only question that should worry Etsy shareholders and employees. The makers contributing their products to these sites will likely either choose to list their items on both platforms...
Content marketing strategy and practices are altered all the time as audiences and search engines change, but some key rules of thumb have stuck. One of those is the fact that the quality of content is always more important than the quantity. You probably wouldn’t continue...
We’ve always offered hosting, security, and support for our clients’ websites for a few reasons. First, if your website is down or hacked, all marketing efforts are worthless. What good is a new, optimally designed homepage if your ideal customers can’t view it? Second, good SEO cannot...
What Is Content Marketing? Content marketing is one of the best ways for companies to make themselves visible and relevant to customers online. The Content Marketing Institute describes content marketing as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...
After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s great! However, there are times when email campaigns bring more return on investment (ROI) than others, and today I’m going...
A portion of our clients use our optional monthly email marketing services to send out promotional emails and newsletters to their contact lists. Email marketing is an excellent way to get in front of your customers, but a lot of small business owners overlook this...
Marketeering Group was at this year's Small Business Expo in downtown Seattle on July 16th and we've got photos and videos to share! We were situated right next to our friends at Facebook for Business (hi guys!) and met with hundreds of fellow exhibitors, small business...
For many small business owners, "getting on Google" is a lot like eating soup with a fork - it's a nonsensical, near impossible feat. Fortunately, Google has made its business verification process fairly simple over the last few years and now business owners without a...
We work with small businesses of every size and in dozens of different industries, but no matter where they're coming from or how much experience they have with digital marketing, there are a few common pitfalls each business owner has fallen into at one point...