Blogs… aren’t those just Tumblr feeds of hipster photos? Does my website really need a blog section? What value would it add to my small business? We often get these types of questions from our clients. The answer: no, blogs are much more than DIY platforms...
Every business needs a content marketing strategy. Whether it's an internal effort, outsourced to a digital marketing firm or collaboration between the two, business owners need to ensure their products and services are being seen in places people are looking for them. In 2014, 93%...
Mobile phone sales have dramatically overtaken the PC market, but small businesses are still struggling to catch up and compete in this new space. More and more people are conducting business and performing day-to-day tasks on their phones, so business owners should be ready to...
Free stuff Friday! From the team at Marketeering Group, here's a hand-picked selection of our favorite free web tools that small business owners can use to boost their businesses in the digital marketplace. 1. Ahrefs We use this tool every day. It's a great way to check...
Your website is very likely similar to the majority of others in that mobile visitors are increasingly becoming a huge slice of your audience. People aren't just using their iPhones and iPads for games, Twitter, etc. - they're buying a lot of stuff using their...
As people move more of their spending money online, your business needs to adapt to survive. Even if they're not buying through your website itself, they're certainly checking you out online before making a decision. It doesn't matter if you're an established antique jewelry store...
Search engine optimization is a broad field of study, one that many people approach incorrectly in local search. While global keywords (like “pizza restaurant”) will often trigger local listings based on the searcher’s location and search history, it’s best to … Continue reading →...
During the 1990s Internet boom, search engines (and thus organic traffic) hadn’t quite taken hold of the market yet. Business owners passed out pencils and mouse pads with their websites emblazoned across the front, so it’s obvious that the name of the game back then was building a brand — similar to the Amazons and YouTubes we have today. While branding is still an important consideration, organic SEO is the name of the game for now.
That being the case, choosing good keywords for your SEO marketing campaign is vital to being successful online. Click here to read last week’s Part I of this article.
One of the first steps to marketing any website is to research appropriate keyword targets for link building, on-page optimization, and social media exploits. Of course, it’s also one of the areas where most new SEO professionals make the most (and the biggest) mistakes. Many new web developers simply state that they’d like to “rank number one.” My first question is always “for what?”
It should go without saying that keywords are what drive search engine rankings. Your site could rank rather well overall for multiple keywords, but the main focus is on intelligent keyword targets with adequate traffic to secure visitors, and little enough competition to give you a chance to compete with other websites trying to rank for those same keywords.
So how do you determine the right keywords for a SEO marketing campaign? How can you use the Google Adwords Keyword Tool effectively to nail solid keyword targets for your website?
It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s easy to go with the flow when it comes to creating web content. You can simply pick a title that makes sense for your needs, check what other people have done, and make your ideas just different enough to pass a Copyscape check and not inspire the wrath of the duplicate content gods.
But while I’m not suggesting that you show up to your next parent-teacher conference meeting in a cape and top-hat for the mere sake of looking different, it is important to set your content apart from the rest. To bring new and unique ideas to an Internet sadly lacking them. If your content is suffering from an identity crisis, perhaps it’s time to consider your own.