Instagram continues to be a tough nut to crack for any business, regardless of size. With poor ad management tools and the inability to click through a post to a website, investing in an Instagram account doesn't seem to be a great cost-ratio proposition. However,...
With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social network, Pinterest will likely never match Facebook for the growth of followers and a business’ ability to engage with them. But it can...
We work with small businesses of every size and in dozens of different industries, but no matter where they're coming from or how much experience they have with digital marketing, there are a few common pitfalls each business owner has fallen into at one point...
A regularly updated blog is critical to a website’s success in the online realm. Despite this, an occasional client or potential client of ours will claim that they don’t think their website needs a blog. But it does! Our digital marketing packages for small businesses all...
The term “Social Media” was coined in recent years to describe web-based applications that allow users to share and view information. LinkedIn, the popular professional networking site, was launched in 2003. Facebook came out in 2004, but the term “Social Media” didn’t become popular until late...
Building a robust and up-to-date Yelp profile can be a great way to build credibility and expertise for your company, leading to a potential increase in sales and customers. However, the flipside of that is what could happen if you experience a negative or false...
Time to get visual! Lots of the latest additions to social media platforms are video- and photo-centric. In this next part of my series on social media networks your business should use, I’m going to outline each of them and their benefits for small businesses...
Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, Houzz… The list of social media networks seems to grow all of the time, with a new platform trending every few months. How is a small business owner to keep up? Some stick to Facebook, while others pinpoint a...
Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on a daily (and sometimes hourly) basis to stay in business. You don’t have time to wrack...
Email marketing is coming back into fashion in a big way. Many of our clients have experienced incredible results by overhauling their email marketing efforts with a fresh, new strategy and small business owners can take advantage of some free tools to improve their email...