Building a robust and up-to-date Yelp profile can be a great way to build credibility and expertise for your company, leading to a potential increase in sales and customers. However, the flipside of that is what could happen if you experience a negative or false...
Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on a daily (and sometimes hourly) basis to stay in business. You don’t have time to wrack...
Email marketing is coming back into fashion in a big way. Many of our clients have experienced incredible results by overhauling their email marketing efforts with a fresh, new strategy and small business owners can take advantage of some free tools to improve their email...
Blogs… aren’t those just Tumblr feeds of hipster photos? Does my website really need a blog section? What value would it add to my small business? We often get these types of questions from our clients. The answer: no, blogs are much more than DIY platforms...
Every business needs a content marketing strategy. Whether it's an internal effort, outsourced to a digital marketing firm or collaboration between the two, business owners need to ensure their products and services are being seen in places people are looking for them. In 2014, 93%...
Mobile phone sales have dramatically overtaken the PC market, but small businesses are still struggling to catch up and compete in this new space. More and more people are conducting business and performing day-to-day tasks on their phones, so business owners should be ready to...
Free stuff Friday! From the team at Marketeering Group, here's a hand-picked selection of our favorite free web tools that small business owners can use to boost their businesses in the digital marketplace. 1. Ahrefs We use this tool every day. It's a great way to check...
Your website is very likely similar to the majority of others in that mobile visitors are increasingly becoming a huge slice of your audience. People aren't just using their iPhones and iPads for games, Twitter, etc. - they're buying a lot of stuff using their...
As people move more of their spending money online, your business needs to adapt to survive. Even if they're not buying through your website itself, they're certainly checking you out online before making a decision. It doesn't matter if you're an established antique jewelry store...
Search engine optimization is a broad field of study, one that many people approach incorrectly in local search. While global keywords (like “pizza restaurant”) will often trigger local listings based on the searcher’s location and search history, it’s best to … Continue reading →...